Make Your Users Happy: How to Improve the User Experience of Your Website

Whether it's submitting a complaint to the university or finding out how to be more engaged on campus, students use the web to do almost everything. If that experience is a positive one, they're more likely to keep reading, engaging, interacting, and coming back.

This session will cover the importance of a good user experience on the web, and give concrete suggestions for how to improve the experience users have with your content. Will include examples and analytics for website redesigns at Indiana University.

Learn techniques for getting feedback from real users and ways in which to address problems they're encountering. Find out the best way to display information so it isn't overwhelming (spoiler alert: don't give them great big walls of text).