Approaches to Campus Statements on Racial Justice

This brief highlights the firsthand perspectives of vice presidents of student affairs who helped craft public institutional statements in response to the killing of George Floyd in May 2020. The authors share their personal perspectives on the key factors considered, communication tactics implemented, and overall insights gleaned from the process. The brief offers several important aspects for institutional leaders to consider when deciding how and when to make communitywide statements, by whom, and via which approach.